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Revenue model

You earn on every ad impression served. Gravity bills advertisers on CPM (cost per 1,000 impressions) — when an ad becomes visible to a user, that’s an impression, and you earn a share. Revenue is real-time — your dashboard updates within minutes of the event firing. There’s no monthly reporting lag.

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What drives your eCPM

Your effective CPM (revenue per 1,000 impressions) isn’t a fixed rate — it’s bid up by every signal that makes the ad work. The same impression from a publisher with rich context + high CTR + good attribution is worth meaningfully more than a bare-minimum impression. The levers:
  • Match quality (relevancy). Ads served into tight contextual matches convert better, advertisers bid higher for your inventory, eCPM goes up. Your relevancy threshold is a direct input here.
  • CTR. Publishers with above-average click-through rates get advertiser bids lifted. Gravity-managed designs and experiments optimize this automatically.
  • Fill rate. More ads served = more revenue, all else equal. Placement design and the relevancy knob both affect this.
  • Data quality. Passing messages, a stable sessionId, a stable userId, and — biggest lever — a hashed email when you have one. Hashed email unlocks view-through attribution, which advertisers see and bid up for. See Data quality.
  • Pixel installation. Cross-surface attribution (clicks that open inside your in-app browser, or users who come back across devices) only works when the Gravity pixel is installed. No pixel = attribution gaps = lower reported advertiser ROAS = advertisers bid you down.
Short version: performance is the knob. The better your integration’s quality and data, the higher your eCPM.

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Dashboard

app.trygravity.ai → AI platform → your app. The main tabs:

Overview

Revenue, impressions, eCPM, fill rate — today, this week, this month.

Requests

Ad requests by placement, hour, and day. Diagnose low fill rates here.

Experiments

Per-arm performance if you’ve got any experiments running.

User insights

Unique users, repeat rate, country breakdown.

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Key metrics

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Payout setup

Payout schedules, minimum thresholds, and payment methods are configured by the Gravity team. Email support@trygravity.ai to set up or adjust your payout configuration.

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Dashboard API

Pull your dashboard metrics programmatically — revenue, impressions, placements, devices, geography — using the same API key you already have. See the full Dashboard API reference.

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Questions

Email support@trygravity.ai for anything payout- or billing-related. We read it.