Documentation Index
Fetch the complete documentation index at: https://docs.trygravity.ai/llms.txt
Use this file to discover all available pages before exploring further.
Dashboard reports
Campaign overview
Impressions, spend, and eCPM per campaign.
AI platform breakdown
Which AI platforms drove the most impressions / conversions.
Topic breakdown
Which conversation topics your ads performed best in.
Events manager
Raw event stream — every impression and conversion with timestamps, AI platform, and campaign attribution.
Attribution
Conversions fired by your pixel are attributed back to the ad that drove them:| Attribution | Window | Rules |
|---|---|---|
| Click-through (default) | 30 days | Attributed to an ad the user clicked within the window. |
| View-through | 24 hours | Attributed to an ad the user saw (impression fired) but may not have clicked — useful since CPM campaigns often drive delayed action. |
Key metrics
| Metric | Definition |
|---|---|
| Impressions | Ads that fired the impression pixel (became visible to the user). |
| Spend | Amount you’ve paid out for impressions (CPM × impressions / 1000). |
| eCPM | Effective CPM — spend / (impressions / 1000). |
| Conversions | Events fired by your pixel attributed to your campaign. |
| Revenue | Sum of conversion values across attributed conversions. |
| ROAS | revenue / spend. |
Exporting data
Dashboard → any report → Export CSV. Includes all filters currently applied. Date range, granularity (hourly / daily / weekly), and metric selection are all configurable. A REST API for programmatic report pulls is on the roadmap.Budget & pacing reports
Pacing report — is your campaign on track to hit daily budget? Shows spend velocity vs. target. Budget utilization — total cap remaining, days until depleted at current rate.Fraud protection
Every impression goes through:- Bot filtering (User-Agent, IP reputation, behavioral heuristics)
- AI platform quality scoring (AI platforms with low-quality signals get discounted bids automatically)